Child Abuse Prevention Month

Child Abuse Prevention Month:  Tools & Ideas for Your CAC

  • Write an article related to Child Abuse Prevention for the newspapers and put out a press release. Here is a Press_Release_Sample.
  • Post articles and Child Abuse Prevention tips on Facebook/your website.
  • Have your MDT, friends, co-workers, county workers, etc. wear blue and/or a blue lapel ribbon on “Commit to Go Blue” Day as a means of calling attention to the campaign. Post your photos on Facebook/your website.
  • Host an open house for your MDT partners and invite your most important stakeholders (large donors, volunteers, county officials).
  • Plant a pinwheel garden outside your CAC and/or your partner agencies with yard signs explaining the purpose.
  • Ask local officials if you can plant a pinwheel garden in a prominent spot in town, such as the courthouse, the town hall, the community center, or a local park.
  • Host a Prevent Child Abuse event or sponsor a “Blue Worship Weekend” at a house of worship.
  • Combine CAPM with a fundraising event, offering wine or champagne in a blue glass that they can take home: “Purchased for a Purpose”.
  • Ask your the county commissioners to proclaim Child Abuse Prevention Month at their meeting and publicize this in the paper.  Here is a Proclamation sample.
  • Hang a large banner on a prominent street in town for the month.

Check out the CRICKET Center’s Walk for Kids 2018 event – “It is a FUN day and we get lots of prevention info out to the community.”

From the National Children’s Alliance:

NCA encourages all to use Prevent Child Abuse America materials, focusing on positive messages around healthy child development. Get visual attention with very large displays of blue pinwheels.  DO NOT connote pinwheels with child abuse cases or fatalities – NOT allowed by the campaign.  Use the pinwheels to connect with positive childhood experiences.   You may use them as a count of how many families served, but must keep message positive (this is based on their research).   Partner with your state PCA chapter.

Can be creative such as hanging the pinwheels on the wall at the Mall, or planting them at a college campus oe a day care.  Get school mascots involved or show local celebrities or politicians with the blue ribbon.  Choose an honorary campaign chair to be the face of the message. Get sponsors for larger efforts such as billboards “Go Blue 4 Kids”.

Use material from “One With Courage” multimodal campaign from Texas – free to NCA members – which focuses on getting more people to report abuse.  Can also use the material from the “Be the End” campaign from Kentucky which presents a hopeful, positive message.  We can also use the materials NCA has on   “Choose your audience, your primary message, and your goals and stick with them, don’t mix messages.”

 From Prevent Child Abuse America:

Their Toolkit is available for downloading.  They also have images that you can upload to Facebook and other types of social media.  See the Toolkit for ideas on creating a social media plan.  Also take a look at their “30 Things to Make Great Childhoods Happen“.

From the US Dept. of Health & Human Services:

The 2018 Prevention Resource Guide was designed to support service providers as they work with families to promote child well-being and prevent child maltreatment. It focuses on protective factors that build on family strengths to foster healthy child and youth development.

Maryland Children's Alliance, Inc.

 2300 N. Charles St., Suite 220
Baltimore, MD 21218